Jewellery Merchandising

ME100 - Jewellery Merchandising

Merchandising jewellery is both a skill and an art. Packaging, display and placement must be given as much thought and planning as the jewellery itself in order to effectively convey its quality and value. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies.

Course Details

Students understand merchandising theory, performing thought experiments to place themselves in the consumer’s frame of mind as they navigate a display. Inventory and security play an important part in jewellery merchandising and students understand retailer concerns and methods to improve customer experience without compromising stock integrity. Students gain experience creating displays and catalogues from their own jewellery portfolios and work with props and showcases as well as digital cameras and computers.


ME100 - Jewellery Merchandising

ME100 - Jewellery Merchandising

Lessons in this course of study include:

  • ME101 Overview of merchandising
  • ME102 Anticipating the customer experience
  • ME103 Planning around brand guidelines, reinforcing brand
  • ME104 The importance of physical displays
  • ME105 Product packaging
  • ME106 Displaying product prices, conveying promotions
  • ME107 Inventory management on the front line
  • ME108 Sales cycles and forward planning
  • ME109 Below the line advertising: Objectives & options
  • ME110 Digital photography of jewellery
  • ME111 Production of catalogues and online storefronts
  • ME112 Combining merchandising strategies

Course Duration:

34 hours

Course Fees:

US$ 1,800

Instructor: Frank Wuenstel